You have so much wisdom and experience in your practice. You’ve been doing this for years and know that you could reach out to even more people, have an even greater impact in sharing your experience. Creating an online platform, online studio or learning/training site is the obvious next step to expanding your work. The only question that is and always has been remaining for you: “When is the right time to start my online teaching platform or studio?”
Reality check. You are never ready.
Ok. Sure. You’re thinking, “Thanks. Isn’t that convenient to say. There must be some key factors in finding the space to be able to get it going.” You know it’s going to take extra time and resources to launch this.
The Key: Start before you think you’re ready.
I can’t tell you how many times we have heard over the last years from countless studios and wellness practitioners,
“For years, I knew I wanted to run a membership site, I would totally love to start and online studio, but I’m just not ready!”
And then we watched them. Year after year after year. Putting it off. Great studios, great teachers, instructors, practitioners – all with successful businesses. All, with great experience, wisdom, practice – all with great feedback from their community and practitioners.
And all with great reasons why they were not ready. Not enough time. Not ready to invest a lot of capital to get it all going. Not enough content to offer.
The hard truth? You’ll never be totally ready. You will never have all of the ideas and content you want together.
Key #1: Start it anyway.
Aim for a minimum viable product (MVP) rather than the ultimate perfected studio. Your membership site doesn’t need to be the next YogaGlo or Chopra Center. Focus on getting the best of what you are already teaching and offering out there. The digital yogi puts emphasis in the quality of their content. Holding awareness of what you can start offering now rather that taking the next five years to develop the ultimate online curriculum, will not give you the kind of real result and feedback that you receive when you start small, right now, and learn from what you are already doing.
Key #2: You will be ready when you have the right people to help.
Finding the Right Partner who can help you execute all of the unknown parts you may not understand you need to launch and grow your online studio or learning site will ensure you have the right support and trusted partners to make it happen. This could be as simple as finding local references to people who have already done similar platforms online. So you may also have people in your business who might be interested in spearheading this as a new project. Remember though, the online world is a whole different arena and realm of technology and know-how compared to your normal day-to-day business or studio. Find out whether you have enough internal resources to share the workload with you and who also have enough technical expertise off the bat. Don’t be afraid to seek out the right external expertise where needed – this can save you much time and even more headache in the end.
Key #3: Start very, very simple.
Starting simple means doing the obvious. Create initial content that first comes to mind and is the easiest to produce. Often this are classes, workshops or programs you have already given or teachings you are already giving in your normal practice everyday. Sometimes what you know best, and what comes most naturally for you will be the content you can create at the highest initial quality and with the most ease and speed.
Even though you may be super familiar with these teachings or programs, don’t underestimate that fact that you are putting your content in a totally new medium. And the unknown can often create feelings of unease or new concerns you wouldn’t normally anticipate -such as how you look on camera, how different the delivery may come off online versus in person. These kinds of new factors will be enough to tackle on the first round of production, so usually it’s better on top of that not adding an additional potential barrier of having to question your new program or content material as well.